It all started in the late 1950s when Chevy engineers and designers came up with the concept of a "prestige car just within the reach of the average American citizen". A sedan and a sporty trim captured the attention of auto aficionados of every age, which furthermore made the Chevrolet Impala an all-time favorite American full-size car.

The heights of its success broke in the early 1960s as more and more car enthusiasts preferred the Impala over other branded muscle and sports cars in the run. Millions of Impala units were produced that also brought in millions and billions of profit for Chevrolet. This reputation is a legacy left to the Impala series and the heritage is continuously materialized with every model produced.