The previous year's change of image was a foreboding for something not-so-good to happen for Chevrolet Impala. As it began to lose its luster and luxurious image, Chevrolet Impala continued to fall as buyers turned away from full-size performance. There was no more of a distinction between the SS and the standard Impala, except perhaps for the Super Sports package's black accented lower body sill and bright fender moldings. Its ultimate engine performance was reduced to just a 396 with 325 bhp or a 427 with 385 bhp.

 

Though 1967 Chevrolet Impala entered with a new host of safety and convenience features such as a dual master cylinder brake system, an energy-absorbing steering column, and an ignition switch with the use of fiber optics didn't guarantee its hold of its consumers. The once loyal patrons Impala sought for a more exciting and more fun vehicle which obviously was not anymore catered by Chevrolet in its Impala. They then found what they wanted in the Caprice. Sadly enough, Caprice increased in sales as enthusiasts turned to this vehicle ignoring the all-new features of the 1967 Chevrolet Impala.